Makampani a Cosmetics ndi amodzi mwamisika yomwe ikukula mwachangu padziko lonse lapansi.Gawoli lili ndi ogula okhulupirika mwapadera, ndipo zogula nthawi zambiri zimayendetsedwa ndi chidziwitso chamtundu kapena malingaliro kuchokera kwa anzawo ndi osonkhezera.Kuyendetsa bizinesi yokongola ngati eni ake amtundu ndikovuta, makamaka kutsata zomwe zikuchitika komanso kuyesa kukopa chidwi cha ogula.
Komabe, izi zikutanthauza kuti pali kuthekera kwakukulu kuti mtundu wanu uchite bwino.Njira yabwino kwambiri yodziwira chidwi cha ogula ndikuyika zinthu zochititsa chidwi komanso zopangidwa mwaluso.Nawa zina mwazomwe zachitika posachedwa mu 2021 zomwe zipangitsa kuti malonda anu atuluke pakati pa anthu ambiri ndikudumphira pashelemu m'manja mwa ogula.
Eco-Friendly Packaging
Dziko likusintha kukhala moyo wokonda zachilengedwe, ndipo sizikusiyana ndi msika wa ogula.Ogwiritsa ntchito, tsopano kuposa kale, akudziwa zomwe akugula, komanso kuchuluka kwa kukhazikika komwe angakwaniritse kudzera muzosankha zawo zilizonse.
Kusintha kwachilengedweku kudzawonetsedwa kudzera muzodzola osati kokha pogwiritsa ntchito zopangira zobwezerezedwanso komanso zinthu zokomera zachilengedwe - komanso kudzera pakutha kudzazanso chinthu.Zikuwonekera tsopano kuposa kale kuti chinachake chiyenera kusintha pakugwiritsa ntchito mapulasitiki ndi zinthu zomwe sizingabwezeretsedwe.
Chifukwa chake, kuyang'ana pakuyika kwa eco-friendly komanso kukhala ndi moyo wokhazikika kudzapezeka mosavuta kudzera muzinthu zatsiku ndi tsiku.Kutha kudzazanso chinthu kumapangitsa kuti choyikacho chikhale chofunikira kwambiri pakapita nthawi, ndikupangitsanso chidwi chogulanso.Kusinthaku kuzinthu zokhazikika kumafanana ndi zomwe ogula amafuna kuti azikhala ndi moyo wokonda zachilengedwe, popeza anthu akufuna kuchepetsa kuwononga chilengedwe.
Zophatikiza Zopaka & Zochitika
Zodzoladzola zolumikizidwa zolumikizidwa zitha kugwiritsidwa ntchito m'njira zambiri.Mwachitsanzo, zilembo zolumikizirana pogwiritsa ntchito ukadaulo monga ma QR codes ndi Augmented Reality.Makhodi a QR amatha kutumiza ogula anu mwachindunji kumayendedwe anu apaintaneti kuti adziwe zambiri za malonda, kapena kuwalola kutenga nawo gawo pampikisano wodziwika.
Izi zimapangitsa kuti katundu wanu awonjezere phindu kwa ogula, zomwe zimawatsogolera kuti azilumikizana ndi mtundu wanu pamlingo wapamwamba.Powonjezera chinthu cholumikizirana pamapaketi anu, mukulimbikitsanso ogula kuti agule chinthu powapatsa mtengo wowonjezera mkati mwazopaka.
Augmented Reality imatsegulanso njira zatsopano zolumikizirana kwa ogula.Pakhala chiwonjezeko chachikulu pakugwiritsa ntchito AR m'makampani azodzikongoletsera chifukwa cha Mliri wa COVID-19, kulola ma brand kupitilira malo ogulitsa azikhalidwe komanso oyesa thupi.
Tekinoloje iyi yakhalapo kwa nthawi yayitali kuposa mliri, komabe ikukula kwambiri pakati pamakampani ndi ogula.Ogula sanathe kuyesa zinthu, kapena kuziyesa asanagule, kotero mitundu monga NYX ndi MAC inathandiza ogula kuyesa zinthu zawo pogwiritsa ntchito ukadaulo wa Augmented Reality.Pogwiritsa ntchito ukadaulo wotsogolawu, ma brand apatsa ogula kuti awonjezere chidaliro pogula zinthu zokongola m'nyengo yamakono.
Minimalist Design
Pankhani ya mapangidwe, minimalism ndi njira yomwe ili pano kuti ikhalepo.Mfundo yosasinthika ya mapangidwe ochepa imadziwika ndi kugwiritsa ntchito mawonekedwe osavuta ndi mapangidwe kuti apereke uthenga wamtundu mwachidule.Zodzoladzola zodzikongoletsera zikutsatira momwe zimakhalira ndi kapangidwe kazinthu kakang'ono kazinthu.Ndi ma brand monga Glossier, Milk ndi The Ordinary akuwonetsa kukongola kocheperako pamtundu wawo wonse.
Minimalism ndi njira yachikale yomwe muyenera kutsatira mukaganizira kapangidwe kanu.Zimathandizira mtundu kufalitsa uthenga wawo momveka bwino, komanso kuwonetsa mawonekedwe owoneka bwino omwe amayang'ana kwambiri ntchito komanso kulumikizana kwa chidziwitso chofunikira kwambiri kwa ogula.
Zokongoletsera za Label
Njira ina yopangira zodzoladzola mu 2021 yomwe ingakulitse chidwi chanu ndi makasitomala ndi Digital Label Ebellishments.Kukhudza koyambirira monga kufota, kukongoletsa / kupukuta ndi kupukuta mawanga kumapanga zigawo zowoneka bwino pamapaketi anu zomwe zimapereka chisangalalo.Popeza zokometserazi tsopano zitha kugwiritsidwa ntchito pa digito, sizikupezekanso pamitundu yapamwamba kwambiri.Makasitomala atha kukhala ndi moyo wabwino kwambiri padziko lonse lapansi ndi zodzikongoletsera zawo, posatengera kuti akugwiritsa ntchito zotsika mtengo kapena zotsika mtengo chifukwa chaukadaulo wathu wa Digital Print.
Chofunikira chomwe muyenera kuchita musanayike mankhwala omwe mwangopanga kumene pamashelefu ndikuyesa zoyikapo.Poyesa chinthu chatsopano choyikamo chamtengo wapatali kapena kukonzanso kamangidwe pogwiritsa ntchito zoseketsa, izi zimakuthandizani kuti muwone mwachidule lingaliro lanu lomaliza lisanayikidwe pamaso pa ogula.Kuwonetsetsa kuti malonda akuyambitsa bwino ndikuchotsa malo aliwonse olakwika.Chifukwa chake, ndikukupulumutsirani nthawi ndi ndalama m'kupita kwanthawi.
Pomaliza, pali njira zambiri zomwe mungagwirizanitse ndi ogula anu kudzera pakuyika ndi kupanga.Mukamapanga chinthu chanu chotsatira kapena kupeza njira zatsopano zosinthira, ganizirani zomwe zidachitika chaka chino!
Ngati muli mkati mwachitukuko chatsopano chazinthu, kugulitsanso mtundu wina kapena mukungofuna chithandizo chothandizira makasitomala anu kudzera pamapaketi.
Nthawi yotumiza: May-28-2021